Stopping Racism in Football






Say Something — Liverpool FC Outreach


Say Something

Liverpool FC Outreach

An open letter

Own the fight
against racism
in football.

A concept from Say Something to Liverpool FC

My name is Roy Arne Hansen. I am the founder of Say Something, a Norwegian non-profit that uses neuroscience and behavioural science to fight racism, discrimination, and bullying — not through slogans, but through science-based tools and rituals that create lasting change.

I should say upfront that I have been a Liverpool fan for many years — first drawn in by Keegan, but what kept me was something deeper: the community values the club stands for. That culture is rare in football, and I believe it gives Liverpool a responsibility — and an opportunity — that no other club has.

I am reaching out because I believe Liverpool FC is uniquely positioned to own the fight against racism in football — at every level of the game. You already have the anthem, the platform, and the community to make it happen. We have the science and the concept.

I would love the opportunity for a short conversation to share an idea I think could be genuinely historic for the club — and for the sport.

Would you be open to a short call at your convenience?

With respect and optimism,

Roy Arne Hansen

Founder, Say Something  |  Oslo, Norway
+47 908 36 399
roy@saysomething.no
www.saysomething.no

Say Something © 2026

saysomething.no


Scroll to Top

Shopping

                 

THANK YOU TO OUR PARTNERS AND SUPPORTERS!

 

At SAY SOMETHING, we believe that meaningful change requires more than conversation—it demands structured, scalable action. Every contribution—whether through product sales or corporate partnership—directly supports the design, development, and delivery of programs that reduce racism, discrimination, and bullying while cultivating empathy, inclusion, and shared humanity.

Our goal is to transform the success of our Norwegian model into an international movement, empowering communities worldwide to implement proven methods for human understanding and cooperation.

I.   Building a Global Platform for Change

Funds will enable the creation of a digital platform where organizations and local partners across the world can access Say Something’s tested programs. Inspired by the TEDx model, this platform will allow each community to host and adapt programs locally while maintaining the integrity of the original method. It will also serve as a global hub for training, collaboration, and impact measurement.

II.    Expanding Core Programs

Your support strengthens and scales the initiatives that define our mission:

  • THE METHOD: A tested framework for preventing racism and bullying through dialogue and awareness.
  • THE DOCUMENTARY: A film chronicling the movement to abolish race as a false scientific concept and build unity through shared humanity.
  • THE CAMPAIGN: Human-centered storytelling of personal experiences of injustice and/or when they broke their silence and said something in support of someone who was being the target of injustice. The Campaign also encourages people to take the pledge to Say Something in the face of injustice.
  • THE SALON: A curated forum for reflection and transformation through conversation.
  • THE EXHIBITION: A traveling multimedia experience connecting art, data, and empathy.

III.   Advancing Innovation and Research

Funds will also advance the next generation of SaySomething initiatives:

  • MULTI-LANGUAGE DIGITAL COURSE: Enhanced with AI-generated content to make our training accessible to schools, organizations, and individuals around the world.
  • SCHOOL TRAINING PROGRAMS: Evidence-based modules that equip educators and students to recognize and interrupt discrimination.

IV.   Building Capacity and Reach

Revenue from partnerships and product sales sustains our operational growth—expanding our creative team, technical infrastructure, and training capacity—to meet the global demand for a more human future.

Why It Matters. WHY YOU MATTER.

Every purchase and partnership accelerates a simple yet powerful mission: to help people see beyond race, ideology, and inherited bias, and to learn tools for coexistence rooted in truth, science, and mutual respect. Your contribution builds a world where education dismantles prejudice and where dialogue restores humanity.